White Mart is a fast-growing home appliance retail franchise, providing multi-brand, multi-product services across Kerala and Tamil Nadu. After establishing a strong base in Kerala since its inception in 2005 as Lan Mark, the company began operations in Tamil Nadu in mid-2012 with around 25 stores in and around Chennai. The network has since been expanded to the Madurai and Coimbatore regions to cover more than 60 locations.
All Lan Mark shops in Kerala were re-named White Mart in December 2012.
With its corporate office in Kochi and about 250 franchisee stores in South India, White Mart is today a synonym for affordable, high quality home appliances from all major brands. It is White Mart's mission to provide quality shopping in every neighborhood to enable customers in second and third-tier cities and towns to enjoy the same choices and service that their counterparts in big cities get.